Synovus Premium Direct Mail Campaign

Synovus’s commercial and wholesale bankers needed support in converting business prospects. As a smaller bank compared to competitors like Truist, Regions, and Wells Fargo, Synovus needed a way to cut through the noise and capture attention — all on a smaller budget.

Our solution was a three-touch direct mail campaign aimed at C-suite executives. Each touch included a premium gift and a message celebrating the grit, determination, and courage it takes to start or run a business. We then connected this message to Synovus, showing how the right banking partner could help these businesses reach new heights. And it worked — one year in, the campaign has secured tens of millions of dollars in new deposits, business loans, and lines of credit.