Synvous Fortune Favors the Curious Campaign

Synovus — a regional bank in the Southeast with over $60 billion in assets — rolled out a new brand identity to boost its presence in a competitive market and showcase its recent investments and innovations. 

To launch our new brand across our five-state footprint, we created an integrated, multi-channel campaign called Fortune Favors the Curious. This campaign combined nostalgia with a straightforward message about people’s hopes and ambitions — and how the right banking partner can help them reach their goals. The campaign was a success, generating an estimated 20 million impressions and driving deposit growth.