MultiCare MIRI Campaign

MultiCare is a leading healthcare system in the Pacific Northwest, with a unique advantage in its in-house research capabilities through the MultiCare Institute for Research & Innovation (MIRI). However, many of MultiCare’s own medical providers — doctors, nurses, and others — weren't aware that MIRI existed or that they could conduct research through MIRI or enroll patients in clinical trials. To address this, we developed a drip email campaign directing providers to a custom landing page where they could sign up to engage with MIRI.